Just noticed this item in Autocar http://www.autocar.co.uk/News/NewsArticle/MG-Motor-TF/247402/
Seems a new sports car is due out in 2014!
Seems a new sports car is due out in 2014!
I see what you mean, didn't they publish pics a couple of years ago of a new MG sportscar that was being launched in 2010!its from autocar...... so i pay no attention until i hear something concrete from other places.
This is a good plan. The use of traditional and reliable names such as the MGB and Midget will attract lots of customers. But i cant help thinking if reusing an old name is right, shouldnt they go with progression as with the MGA, MGB, MGC, MGF, MGTF?Should they build a sportscar? er.... yes of course, but making 1 sportscar would be a mistake. They need a range to gain some economies of scale and to excite the public. FWD should be the order of the day. Keep it simple and don't compromise packaging.
SAIC need to think very carefully about how it positions the MG brand and how it makes money selling low volume sportscars, and even whether one brand is enough to cover all bases and truly exploit all the components in a way which will guarantee good returns. Quite simply I would position MG as the working mans sportscar. Cheap, fun, entertaining to drive and pretty with it.
I would see 3 basic models making up the MG sportscar range. They would be:
- New MG Midget starting price ÂŁ11,000 - simple no nonsense sportscar with a basic but well designed interior.
- New MG 'B' starting price ÂŁ19,000 - The MG TF's replacement, but a tad upmarket (to give room for the Midget)
- New MG 'B' GT - Coupe version of the above
Now the clever bit! To truly exploit the components and investment in the above cars SAIC should make upmarket premium models based on the same tech. Handily this is where the Austin Healey brand comes in. Austin Healey should be about sportscars with grunt and luxuries. AH should aim to do battle with BMW and Porsche. The cars should be stunning and iconic in their own right. To this end Austin Healey should make:
- A new Austin Healey 3000 (priced at about ÂŁ35,000) based on the floorpan of the 'new' MG B above, but it should get a totally new body and interior. Brakes and handeling should be upgraded and a V8 should be offered.
- A gull wing AH300 coupe should also sit alongside the standard roadster above
- A new 'Frogeye' sprite price at around ÂŁ25,000. Based on the 'new' MG Midget but targeting the market that BMW vacated when it dropped the "Z3".
If SAIC are clever they will then have a range of economic to build sportscars and they will have sucessfully refloated the AH brand. The spin off beneift from this could be an entirely new range of luxury cars to go Lexus and BMW hunting with later on!