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Dealers join the queue for MG franchise

4.9K views 47 replies 25 participants last post by  MGJohn  
#1 ·
Dealers join the queue for MG franchise

AROUND 80 dealers have expressed interest in running franchises for the reborn MG brand in Britain, said a Nanjing spokesman, this morning.

Earlier this year, it was thought a 50-strong network would be created but interest has been stronger than anticipated after two models were sent down the unfinished production lines in Longbridge two months ago.

The new UK built two-seaters will begin pilot assembly in May with production starting in the autumn for delivery to dealers by the end of the year.

Longbridge will supply two-seaters based on the MG-TF to markets taking right hand drive models.
SOURCE: Autowired
 
#26 ·
Excellent news? I'm not so sure... Just take a look at this sentence on the article:

"The new UK built two-seaters will begin pilot assembly in May with production starting in the autumn for delivery to dealers by the end of the year."

Sorry, but now I'm becoming very ceptical...
Three months ago it was confirmed that production at Longbridge would begin on April 2007, the month MG-Rover have closed two years ago. Last month, production would begin on May 2007. Now it's September/October??? :eek:

I don't want to be another Rover Jockey, but I don't know on what to believe anymore...:shake:
 
#9 ·
Oh yes. Why not continue selling MG-Rovers two best cars? At least people will have a choice to begin with. I think NAC have made the clever decision to do this and drag them out until the end of their life before the new metal next year.
 
#15 · (Edited)
You're comparing a Magentis to what was a Rover 75? Not really in the same league really.

Actually, *if* the 7Z / 7L is sold over here for that money, it'll quickly become a good seller irrespective if whether the press portray it as a warmed up 75. The fact is that the 75 is a cracking car, as people are finally beginning to realise.

It probably won't do the residuals of the existing late 75s any favours, but tbh, there's probably enough difference & time between them for it not to matter that much.

But a car such as the 7L / 7Z at that price point, I can't help but think it would sell well. Its a lot of car for the money and the whilst the 75 is getting on a bit now, it fortunately doesn't show its age quite so much as say the 25/ZR or 45/ZS.
 
#18 · (Edited)
You have to consider that if the MG 7 has been tinkered to make it any better than it was already (surely current 75 owners would comment better than me on this), then surely it will be a very attractive car with all the extras that may cost you over ÂŁ20,000 for the same type of car on another make.

NAC will have the edge here being able to cut costs with labour work and undercut any rivals when hopefully keeping it quality made.
 
#21 ·
Quality really shouldn't be an issue for the 7L/7Z, not if the cars are assembled to similar standards to when they were built in Longbridge. With that in mind, there may be a sizeable market out there for the car, especially amongst those who currently own a 75 or ZT and love it so much that they'd consider buying a new one. We should also remember that the 75/ZT was a very steady, if unremarkable seller, and the MG7's might tap back into exactly the same market niche that the 75/ZT vacated when they went out of production.

It'll certainly sell better than the Roewe 750 would in the UK, as it doesn't suffer the stigma of merely being "based on" the Rover 75 - to all intents and purposes, the MG7 is the Rover 75.
 
#22 ·
80 dealers 'expressed' interest, that is not an 80 dealer network. some of the expressions of interest may be unsuitable, overlap on territory or pull out when they have more details.

As for a 75/ZT at ÂŁ12k new, that is too cheap and will undermine their market placing for the car, ÂŁ14k is about right IMO.
 
#23 ·
I thought I saw on the news yesterday that chinese workers were being paid ÂŁ5 per day to build the "MG cars" there? If that is so, and they were to import them then should only cost about ÂŁ2,000! (wishfull thinking, there is the Brown factor!).
 
#25 ·
Current thinking is that the 7L / Z shown yesterday would be built in Longbridge from kits. However, when the replacement is put into production in say 2008/9, that would be built at LB as well as China.
 
#28 ·
There's little point in making a roadster available in the winter. If that's their plans they might as well concentrate their efforts on getting something else out.

Roadsters need to debut in Spring/Summer - not, definately not, winter.
 
#32 ·
Pricing point

I think that ÂŁ14K is a good entry point for the ZT.

ÂŁ26k though is far too much money and no-one would pay that in their right mind given that (while the ZT is still a great car), residuals will be very questionable, it will be a Chinese car and MG has some serious confidence rebuilding to do in the UK.

I would have thought that focusing on a value for money, long warranty led approach to re-establishing confidence in the brand (a la Skoda) is the only way to go with the brand.
 
#35 ·
Does anybody know what (if any) Diesel engine is to be used in the MG7 and is the MG7 trimmed like a 75 or the sporty MGZT?
In the webchat with NAC-MG, they said that their Diesel plans are well advanced and they realise that it is important for European sales.

The MG7 is trimmed like the Rover 75, and the MG7Z will presumably be trimmed like an MG ZT (Although I haven't seen one to be able to confirm that)
 
#41 ·
Not missing the fact that NAC had worked wonders in the time since they bought the remainder of MGR, I keep hearing different deadlines. So this new date of April the 8th is this now confirmed by NAC as the official date for news on products, pricing or prodution start dates for Longbridge?
 
#42 ·
I don't understand why LB will only build RHD? What's the point of that? Spain and Portugal do not want Chinese made TFs, they want the real thing.. from Britain. It does not make any sense. Maybe someone can explain.
 
#43 ·
I really wish they would decide and commit to dates of launch and dealer networks fairly quickly. I will be looking to replace my car in 12-18 months and if it 7Z is ready then that will be ordered as long as its a diesel(40K a year unfortunately dictates!). If not then Alfa or Audi will get my order and that will be that for another 3 years!