BMW Group to establish new MINI design center in Munich
By Giancarlo Perini
17 April 2001 – Early this year, BMW has established a separate MINI design centre in Munich, under the direction of Gert Volker Hildebrand, a graduate of the Royal College of Art who in recent years has been the director of Seat design. Hildebrand joined the BMW Group Design centre early this year and reports to Chris Bangle, Design director of the BMW Group.
Late this year, the Mini Design team, currently located within the BMW Design Centre, will move to its new premises being built at Hufeland Strasse, around the corner from BMW’s FIZ building. The move is motivated by philosophical and practical reasons: on one side BMW Group wants as much brand separation as possible. On the other side, the FIZ is crowded and some space must be made free.
The Mini Design Team is currently made up of 7 people. With Gert Hildebrand work Frank Stephenson, designer of the new Mini, Marcus Syring, 37, in charge of interior design and concept and Marisol Manso, a Spanish designer, also 37, who used to work with Hildebrand at Seat. She is in charge of colour and trim. In addition the team include a technician, one trainee and one assistant to Mrs. Manso.
Asked what the team was going to work on now that the new Mini range is complete, (One, Cooper and Cooper S) Mr. Hildebrand answered with a joke: “well,nothing... You see this is the ideal job. Like the old Mini, the new Mini will last another year 40 years so we have nothing to do.” Talking seriously he said that there is a lot of work to do... “the new kids need brothers and sisters and in the meantime we can also work at optimising the life cycle of the new Mini.