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Which would you prefer?

1.1K views 11 replies 8 participants last post by  streetrover  
#1 · (Edited)
Hi guys

Was just thinking to myself as a Rover driver which I would prefer to happen - of the three possible outcomes.

A) SAIC/Nanjing hold the rights to produce vehicles using the Rover name (probably produced in China)

B) BMW retain the Rover name, not allowing it to be used by the successful party/parties

or

C) BMW give/sell the name to Ford as they obviously own Land Rover.

Personally, as a Rover driver, I don't want to see any more damage caused to the marque. I'd much prefer BMW to refuse the new company to use the name, or indeed give it to Ford who will either archive it, or perhaps when the dust has settled give the kiss of life back to the Longship.

This is a mess with legal battles and IP rights. At the end of the day I feel empty as I never thought that I'd be driving a car where not only does the model no longer exsist (a pre-cursor of any car life's) but that the marque would also vanish!
 
#3 ·
Well, I've owned 3 Rover cars in the last 12 years. Although I feel no sympathy at all for BMW, I would rather prefer them preventing the Chinese from using the brand or selling it to Ford. Rover name has suffered enough in the last months to allow it to be now associated to a Chinese manufacturer (not to mention the quality issues that are to come, as Chinese made cars are still far from being as good as European cars).
 
#5 ·
streetrover said:
Variation of B).

BMW keep ownership till 2007.

Lisence continues to PVH, maybe sold on to UK party that gets involved.

Ownership transfers to PVH/UK company in 2007

:)
Why PVH? havn't they done enough damage. What would they do with the brand name anyway. They won't have a car to put it on
 
#6 ·
CatRoverFan said:
Well, I've owned 3 Rover cars in the last 12 years. Although I feel no sympathy at all for BMW, I would rather prefer them preventing the Chinese from using the brand or selling it to Ford. Rover name has suffered enough in the last months to allow it to be now associated to a Chinese manufacturer (not to mention the quality issues that are to come, as Chinese made cars are still far from being as good as European cars).
Pardon? :banghead: Where is your evidence that "Chinese made cars are still far from being as good as European cars"?

VW Golfs sold in Australia and much of the far east are built by SAIC in China!!!

Wake up at the back - the Chinese *are* coming!
 
#7 ·
Lord Minty said:
Pardon? :banghead: Where is your evidence that "Chinese made cars are still far from being as good as European cars"?

VW Golfs sold in Australia and much of the far east are built by SAIC in China!!!

Wake up at the back - the Chinese *are* coming!
Build does not equal to "made". VW quality control is not performed by Chinese (at least it was not while I worked in a SEAT factory) and, as far as I am aware, VWs are not designed at all in China.

And, I know they are coming. There are Chinese made goods everywhere, and its their apalling quality (or lack of) what makes me worry.
 
#8 ·
Riverfish said:
Why PVH? havn't they done enough damage. What would they do with the brand name anyway. They won't have a car to put it on
Eh? I was assuming PVH still held the lisence and hadn't put it in the sale to Najing or whoever gets MGR/PT.

I wasn't endorsing PVH or suggesting they 'should' own it!

On top of that you missed the central point: to b e used on cars run by (hopefully) a UK company producing cars. It really doesn't matter if PVH own the name and lisence it to a new carmaking company (like BMW did) or the new carmaking company owns the name. :err:
 
#9 ·
I'd prefer the Rover name to be killed completely - too tarnished and would save having to buy it. It would be so much easier killing it once and for all than messing abotu with licenscing and using up valuable costs. They should use Austin or MG.

I know i'll get lynched by saying that, but i'm looking at it rationally. MG's hertiage of (leaky creaking) 2seaters won;t be damaged if they produced a wide range of vehicles, small, medium, sprts, executive. They did in the 1960s, and look at Mercedes Benz for a successful diversifyer.
 
#11 ·
streetrover said:
Eh? I was assuming PVH still held the lisence and hadn't put it in the sale to Najing or whoever gets MGR/PT.

I wasn't endorsing PVH or suggesting they 'should' own it!

On top of that you missed the central point: to b e used on cars run by (hopefully) a UK company producing cars. It really doesn't matter if PVH own the name and lisence it to a new carmaking company (like BMW did) or the new carmaking company owns the name. :err:
Fair enough but that sounds very confusing. I'm just not sure personally that after everything that has happened recently I'd trust PVH (as it currently stands) with the ownership of the name.
 
#12 ·
I see why you were confused, it is confusing...

What you have to understand is the Rover name was due to be transferred to MGR/Phoenix in 2007. I really haven't a clue if that means BMW have to transfer it direct to the new MGR owners, or to some part of Phoenix - which might well still be around at the time (selling timeshare?! :fishslap: ).

What complicates things is:

Has the 2007 clause been sold on with MGR?

Does BMW have some sort of vetoe on another company using it?

Will Rover be transferred to PVH or to MGR (Nanjing)?