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What do these names mean to you ......

3K views 45 replies 34 participants last post by  streetrover 
EssexMGR said:
Out of interest, I wondered what peoples perception are of the following marques - what do these names mean to you? It would be interesting to know what age group you fit into as well.

Austin
Difficult one this. On one hand it makes me think of Austin Powers, cheeky British cool, the Seven. On the other it brings to mind rusty old Metro's in a variety of vile BL colours such as beige and flat orange. It also reminds me of that sad blue and green "logo". I think marketed right on a new funky range of small cars, it could be a real winner though. New cool supermini with a "7" grille a la Caterham anyone?

Austin-Healey
Means nothing to me really.

Jenson
The Interceptor of course. High tech and high powered grand sports cars. As a brand though I think it's a bit tainted now thanks to the various failed attempts to relaunch it.

MG
I want to like MG so much. The range at the moment is great. I would love a ZT! However, I'm not a fan of the badge (from a design point of view) and I can't get "Morris Garages" out of my head. MG always sounds a little twee to me but I am interested in the new hard-core direction MGR is taking the brand in. It would be great to see the next TF as a really focused, chisled maybe brutal sports car and less of an MX-5 rival.

Morris
Minor and thats pretty much it. Something best left in the 1950's. I think bringing this brand back would be a mistake.

Riley
Known for grand touring cars many years ago, but mostly forgotten outside specialist groups.

Rover
Again, a slightly tainted brand after so much underinvestment but with HUGE potential. The retro route is interesting but I'd like to see the focus on cars like the P6 and SD1 rather than the P5's. I'd like to see a range of more angular, daringly styled cars with largeer than average engines, especially larger saloon models. Britain has the worlds best interior craftsmen and I would like to see some truely cool interiors, wood and leather but in a contemporary way along with machined metal accents. Big somewhat brutal British luxury cars, sporty but cosseting and I would like to see the Vitesse name brought back on top of the line models.

Triumph
For various reasons we all know already, this will never happen. But I'd like to have seen Triumph brought back rather than MG. The very word "Triumph" inspires me. I have not given thought to how you would market it to stop it competing with Rover but I'm sure something could be worked out. I guess Triumph would be the more driver focused marque.
 
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