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Discussion Starter · #1 · (Edited)
Out of interest, I wondered what peoples perception are of the following marques - what do these names mean to you? It would be interesting to know what age group you fit into as well.

Austin


Austin-Healey

Jensen

MG

Morris

Riley

Rover

Triumph
 

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EssexMGR said:
Out of interest, I wondered what peoples perception are of the following marques - what do these names mean to you? It would be interesting to know what age group you fit into as well.
Austin
7 or metro
Austin-Healey
Old, sporty
Jenson
Interceptor
MG
eh... whats sitting on the drive. As modern cars go, very good value and underrated
Morris
Minor
Riley
Not sure
Rover
SD1 (well, I was looking at an imaculate one this afternoon). Unfasionable, can be quick though
Triumph
Spit. Sporty, but handle crap.

Oh yea, I'm 24

Pete
 

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cityrover
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Austin - Seven///cheap n cheerful

Austin-Healey - Sprite...fun sporty cheap...different from MG

Jenson - no idea

MG - ZTT !!!!! lubbly!

Morris - Ital - Morris who?

Riley - Elf - quirky

Rover - 75...affordable luxury...a great ride!

Triumph - Spitfire - my youth!!!
 

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Austin - Powers?

Austin-Healey - A rugby player?

Jenson - Button?

MG - Never heard of this?

Morris - Dancer?

Riley - Snooker Club?

Rover - My dog's name?

Triumph - Woohoo I won!


Was I right??????

:=p: :dddc:
 

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Well I'll start this off as a man who was already a young man when Pope John Paul II was appointed...

Austin - grille with wavy metal

Austin-Healey - a car for honest but sacked B*W directors or otherwise, for Germans

Jensen - the Interceptor!

MG - British and good! Magnette and the fast 1300. More recently, red seat belts, then also "The Morris Garages", where I lived for a year!

Morris - "bar effect" grilles. "Beauty with brains behind it"

Riley - a sort of Austin Cambridge with old-fashioned fins, leather and wood

Rover - Superintendent(?) Haskins' squad car, then excellent compact, stylish sporty vehicles with wood and chrome

Triumph - Dirt cheap motoring in a £50 Dolomite. Comfy seats. The Police have these but unlike the Rover, there's an estate!
 

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EssexMGR said:
Out of interest, I wondered what peoples perception are of the following marques - what do these names mean to you? It would be interesting to know what age group you fit into as well.

Austin

Austin-Healey

Jenson

MG

Morris

Riley

Rover

Triumph

Austin. Honest bread and butter cars with a smattering of innovative engineering.

Austin-Healey. Brawny RWD Roadster with tried and tested engineering/mechanical solutions. Overall very simple, but certainly not crude or behind the times. Not too high tech though.

Jensen. Started life as a high end British exotic. Moved down market with the Jensen-Healey. Then moved a bit to close too the underfunded kit car look with the most recent cars. Not as highly revered as one might think (my opinion)

MG. Affordable sportscars Roadsters Coupes Saloons etc. Heck even SUV's if done correctly. Potential to be an affordable British Porsche alternative. The name still has a Magic quality associated with it.

Morris. See Austin. Only one should be revived unless Morris is to focus on Commercial variants. IE Rover commerce....Morris Commerce.

Riley. A big fat nothing. I am almost 49 and Riley holds know cache or fond memories for me. As a young boy the name was attached to Mini's and 1100 etc. This brand is practically unknown outside of enthusiast circles.


Rover. A notch above Ford, Vauxhall, Renault etc. In some cases Nipping at the lower end of B*W Jag, Mercedes, ranges. Luxury with Power & Quality. Confident, impeccably turned out. Sometimes featuring advanced or innovative design. Not flashy but strikingly beautiful. A car that the opposition should aspire to copy. A British B*W? Nope a British Alfa Romeo/ Audi Hybrid. Quality with emotion.

Triumph. Quality sporting saloons estates roadsters. Think Mazda. In the case of the Roadsters not as edgy as MG but not as brawny as Austin-Healey. A little more reserved than MG also. MG could go the route of the new MINI as far as materials and interiors go. Whereas Triumph would be a little more traditional, (wood but the way Triumph used to use it) but not Gentlemen's club like Rover.


There is a degree of overlap with some of these names, but that is to be expected as some used to be direct competitors. That is one of the problems with having so many names (ask GM) it is also a reason MG-R would need to think about this logically, not emotionally. You simply cannot revive every Dormant marque no matter how much they were revered. If I had a choice between Austin and Triumph, I'd pick Triumph. No contest. However I would pitch it below Rover and go no higher than say 20,000 - 25,000 pounds. Rover would start at the mid to High end Audi A4 level.
 

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EssexMGR said:
Out of interest, I wondered what peoples perception are of the following marques - what do these names mean to you? It would be interesting to know what age group you fit into as well.

Austin
Difficult one this. On one hand it makes me think of Austin Powers, cheeky British cool, the Seven. On the other it brings to mind rusty old Metro's in a variety of vile BL colours such as beige and flat orange. It also reminds me of that sad blue and green "logo". I think marketed right on a new funky range of small cars, it could be a real winner though. New cool supermini with a "7" grille a la Caterham anyone?

Austin-Healey
Means nothing to me really.

Jenson
The Interceptor of course. High tech and high powered grand sports cars. As a brand though I think it's a bit tainted now thanks to the various failed attempts to relaunch it.

MG
I want to like MG so much. The range at the moment is great. I would love a ZT! However, I'm not a fan of the badge (from a design point of view) and I can't get "Morris Garages" out of my head. MG always sounds a little twee to me but I am interested in the new hard-core direction MGR is taking the brand in. It would be great to see the next TF as a really focused, chisled maybe brutal sports car and less of an MX-5 rival.

Morris
Minor and thats pretty much it. Something best left in the 1950's. I think bringing this brand back would be a mistake.

Riley
Known for grand touring cars many years ago, but mostly forgotten outside specialist groups.

Rover
Again, a slightly tainted brand after so much underinvestment but with HUGE potential. The retro route is interesting but I'd like to see the focus on cars like the P6 and SD1 rather than the P5's. I'd like to see a range of more angular, daringly styled cars with largeer than average engines, especially larger saloon models. Britain has the worlds best interior craftsmen and I would like to see some truely cool interiors, wood and leather but in a contemporary way along with machined metal accents. Big somewhat brutal British luxury cars, sporty but cosseting and I would like to see the Vitesse name brought back on top of the line models.

Triumph
For various reasons we all know already, this will never happen. But I'd like to have seen Triumph brought back rather than MG. The very word "Triumph" inspires me. I have not given thought to how you would market it to stop it competing with Rover but I'm sure something could be worked out. I guess Triumph would be the more driver focused marque.
 

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being rather young I doubt I know much

Austin
my mini was an austin, think they were rather a large company once ( think lol )
Austin-Healey
errr?


Jenson
EY ?
MG
Well I know some the older ones which are quite nice, like midget, but yeh I do like the new ones far more cuz I been bought up on them.
Morris
Very old company I think, rmb all them lookin the same big bulky cars from 60's ??
Riley
doesnt sound familer
Rover
Well originaly they were about class, perhaps too classy, as they still got the image they had them which is why they are associated with older people, IMO if Rover are too attract more ppl they have to grow with the times & loosen up, be more childish with adverts & with their car designs & techonolgy they will do a lot better
Triumph

Fanatasic british bikes ( used to be ) made other things too but , my dad used to own these bikes & always says the classic british ones were the best
 

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Austin.........................Metro , seven,.....powers,

Austin-Healey..............Frogeye sprite, 50`s TV and films.......Rugby

Jenson......................... 60`s TV and films

MG..............................miget,

Morris..........................Oxford,minor,.........dancing

Riley............................elf?

Rover...........................P series 2000, V8

Triumph........................Toledo, Dolamite TR, Bikes

what about a list for US,European,Jap cars......???
Honda
Nissian
Toyota

Renault
Simca
Lada
Wartburg....:doh:
 

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Austin - British equivalent of Ford, Vauxhall and all those other bland and boring boxes designed to get you from A to B. Unexciting, basic motoring that wouldn't get even Grandma excited. Quite justafiably extinct.


Austin-Healey - Quirky, powerful and glamorous small British sportscars. Something of a cross between Jenson and MG in being the size of an MG but taking a leaf out of Jenson's book and coming with a real engine. Resting until a car worthy of the badge is created.


Jenson - maker of high powered, big British sports cars from several decades ago. Once peacefully resting in its noble grave it keeps being dug up by assorted British millionaires intent on trying to resurrect it, but only spoiling its memory in the process.


MG - small British sportscars and performance saloons. Not hideously expensive because they don't even contemplate steeping out of their weight division and vainly taking on the Porsche AMG or any other hardcrore performance brands. Definitely NOT boy racer, raucous or tasteless in any way. Understated cars with more oomph than they suggest, rather than cars with promise that they cannot deliver.


Morris - British equivalent of Ford, Vauxhall and all those other bland and boring boxes designed to get you from A to B. Roughly equivalent to Austin, yet even more old fashioned, conservative and boring if that's possible. Mercifully extinct.


Riley - what? don't think they were ever sold in Australia, but if they were they sold a few dozen to 60 year old retired bankers. The car that Morris drivers aspire to own if, one day, they ever make it. So moribund as to be on a par with the Dodo.


Rover - Genteel, executive motoring. Lacking the snobbery and sky high pricetag of Jaguar but otherwise in the same league. Comfortable, powerful effortless 6 and 8 cylinder cruisers that are equally at home with Queens, Princesses, business men and all prestige and executive buyers. Making a comeback with the 75 - the first Rover to fit the Rover ethos in many years.


Triumph - badly built British rust buckets from the 70s that tried to follow on from earlier, attractive and interesting British small sports cars. Sadly by the 70s all sense of design had gone out the same window as manufacturing techniques and if you would be seen dead in one you probably would be when the brakes failed 5 minutes later. After the TR7 and TR8 deservedly extinct.
 

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Okay small point here, but then I like small points! It is JENSEN not JENSON. It's almost as annoying as Americans saying Austin Martin. Okay School's out, have a nice weekend children. ;)
 

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Austin = Allegro, Maxi, everything bad about the car business and Britain as well. Un-innovative. Dull, Boring.

Austin Healey = cars that old old blokes with beards drive. Cool in a way, but not exactly appealing to those under 30 in any way. Not even frogeyes, which do have a small following among younger people in the USA where I live.

Jensen = Jensen Interceptor + Jensen Healey, and the blokes who came up with the Volvo 1800. Very cool. A bit esoteric... But still very cool.

MG = MGB. period. Excellent. I like MGA's myself, but MG really is MGB. If MGR do not exploit the MGB then they are stupid stupid stupid.

Morris = Again kind of esoteric, and by that I mean difficult for younger people to grasp at times. Still, the Minor has a lot of character and is really ideal to head up a Morris revival.

Riley = Wot?

Rover = Old man car. To those in a bit of the know Rover = P6 which is excellent. SD1 is okay for those that are entheusaists. Other than that, Rover is a bit stodgy. Needs a really fresh approach to make it saleable.

Triumph = somewhere between Jensen and Rover in public knowledge. To me Triumph is it. The one, the only. I am cheerfully able to admit myself the exception to the rule, but... for myself, Triumph has real power behind it. If the british car industry was to pull itself up by it's bootstraps, they could choose no better method than TRIUMPH!

I am 29. I am a serious Triumph enthusiast. My favourite colour is red.
 

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Austin

Dull styled cars although technically ahead of there time in some respects
mini = fun but basic
allegro=complete disaster
metro= not a bad car if you waited a couple of years before buying one when they had sorted the build quality out


Austin-Healey
nothing

Jenson
interceptor magic

MG
wanted one still do, thats a proper sports car MG not a badged Rover!.

Morris

Minor=obsolete looking car hould have been pensioned off years ago. I remember a friend of my Father buying a new one in about 1970 the estate version and thinking why?
Marina/Ital= complete and utter rubish based on the above

Riley
mini with boot looked ridiculus

Rover
Original Rovers I remember very upmarket, BMW of the sixties
Overall Nice cars better than Ford etc, would have been modern succesful marque by now if stayed with Honda and not sold to B*W, smaller cars should have had Triumph badging

Triumph
Better than Ford etc learned to drive in a Dolomite sprint great car, badge should never have been dropped.

As you can probably tell being early 40's I can remember these marques from the 60's especially being interested in cars as a child
 

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Austin
Innovative, very friendly cars (no aggression at all). Small car specialists. The name makes me think of Minis, Metros, an old green A35 van I used to see frequently when I was a kid, and super-saturated 1960s films where it was always a summer afternoon and all young people were attractive and had cars (or indeed Austin Powers). The colour green.
Also, the Montego Countryman. When I was about 7 or 8, a BRG Countryman seemed to represent the ultimate English, middle-class family.
The Allegro does not conjure up any real negative perceptions: I suppose most of the Allegros I’ve seen have been survivors, so they are not rusty but well-maintained and distinctively different. I never realised they were derided until well after I knew what they were.

Austin-Healey
Summer afternoons in the 1960s (again), speeding through the English countryside or along an Alpine pass. The Frogeye. Friendly, available, attainable British sports cars. Red and green.

Jensen
A car for the jet-set, when that term meant something. Expensive, thirsty with an accent on technology (FF). Quality GT for continental motoring. The world of the 1960s spy/private detective (Rex Carver, The Persuaders, The Protectors). Dark blue or gunmetal. The Healey & GT don't really come into my mental picture, somehow.

MG
As another designer, have to disagree with Barossa about the MG badge. I think it’s an absolute classic, though probably not in the current bulging 3D form.
The name means sporting cars for everyman, less rarefied than A-H, with the common knowledge that MGs are based on equally affordable saloons and family cars being a bonus rather than a detraction. MG is letting your hair down, enjoying free time, cheap, carefree respite from everyday tedium. Colour red.

Morris
Similar values to Austin, but more old-fashioned. I do think Minor, and especially the vans and the Traveller, so maybe the commercial element is predominant. Again, a brand entirely without aggression: completely honest, trustworthy, transparent to the customer. Philanthropy. Royal Mail vans. Colour red.

Riley
My first conscious encounter with Riley as a kid was excitedly spotting an Elf. Seeing a Kestrel and then a Pathfinder at a classic car rally gradually formed an image of a cut-above brand but the sporting edge over Wolseley was not very clear in my mind until later. Colour blue (of course), and that warm grey that a lot of Elves seem to be.

Rover
This is tricky. The perception includes everything from my brother's Series III Land-Rover to my mum's 100(Metro) Ascot to a P5B that a teacher had when I was at school.
Overall, I think the P5-6-SD1-800-75 line represents it best : big, fast, effortless, rugged, distinctive. I include the 800 because a BRG 827 Vitesse, as a kid, was just as attractive as any SD1 Vitesse: as far as I knew, they were both cars for people who had made it - with enough room for their families. A competitive, challenging nature rather than pure aggression. The only car that both the gangster and his trial judge would choose to drive themselves. Brown (walnut, probably) and maroon.

Triumph
The TR7 was cool when I was a kid. A well-worn pack of Top Trumps frequently in use on the school bus featured the TR7 rally car. Unsullied by any knowledge of rust, or industrial action, and reinforced by seeing a lot of Spitfires (usually yellow) some TR6s (usually red), Stags (usually green), Dolomites (usually brown with stripes) and having Triumph bikes pointed out to me, Triumph was a brand that meant fast motoring of one sort or another. The Acclaim (usually cream or some kind of metallic light gold colour) created some mental link with Honda - Japanese technology and reliability : even if that was irrelevant to the rest of Triumph's products, it worked (mentally) for me.
Colours: blue and white. Not sure why.


I’m 22 so most of my early perceptions about marques come from seeing cars in the ’80s and early ’90s, reading car books and magazines from these eras, and talking about them with friends and family, many of whom have always been into them fairly heavily. Also, have done a lot of research in magazines from the ’50s through to the ’70s for a book on a certain other British manufacturer beginning with R, so these attitudes are probably not ‘just’ formed from an ’80s/’90s perspective.
 

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Austin - Same as Morris really, and not a positive image either, conjures images of stories dad told me about his rusty 1100 with collapsed hydrolastic suspension, a Morris Minor he drove that bunny hopped across 4 lanes when he gunned it past an intersection, the Morris Oxford/Austin Cambridge company car with faded brakes that almost killed him on a stretch of downhill mountain road, backed up by horror stories of the Allegro and Marina I've read about over the years. Have not seen a Metro/Maestro/Montego in my life (not even when I was in the UK)

Austin-Healey - flying helmet and goggles, or head scarve on girls, wooly scarve on men, crevette etc

Jenson - stylish cars with grunt, CV8, Interceptor, Jenson Healey etc

MG - a mixed image, rorty exhaust note from my old MGB, leaky hood, failed clutch, fantastic gear change and good (albeit muscle-building) steering feel. Then the new MGF, which just felt like a modern car with a folding hood. Hard core no-nonsense hatchbacks and sedans. The old and new images don't exactly complement each other as by even the late 60s MGs have lost their shine as sports cars.

Morris - See Austin

Riley - Years ago dad had a mechanic friend in HK who owned a 1950s Riley, all I remember was the brown and white paint and the semaphore trafficators. Oh, and the MANUAL wipers operated by turn handles on the dash... how were people supposed to drive in those days with those things?

Rover - Last man standing, exudes affordable class. P6 was dubbed the poor man's Rolls Royce and I think with the 75 it still rings true. Sometimes I think of Rover/MG relationship is similar to the old RR/Bentley tie up. Mmm, poor man's Bentley anyone? The 75 Coupe could well be a poor man's Conti GT.

Triumph - Dunno, just conjures images of the 1970s, Jason King etc (even though he didn't drive one I don't think), regardless of model, maybe it's all because of the Stag which just epitomised the 1970s British car thing, dunno why, cars like the XJ-S and the Esprit just make me think of the 80s though they came out in the 70s
 

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Austin

Mini, Metro, Maestro, Montego, Maxi, Allegro - Seemed to be the brand for your lower spec normal stuff, not a brand I think that should come back.

Austin-Healey

?

Jenson

Tried to make a come back in the 90's, don't know how successful they were

MG

Metro, Montego, Maestro, ZR, ZS, ZT, SV, MGF, TF, MGB (plus models that came out of that i.e. MGBGT) - Mainly rebaged cars from Austin or Rover, with a sporty flaire and lots of respect, far more street cred then Austin, turn around to people and say you have an MG Maestro, they will think old skool rocket, say you have a Austin Maestro, they will think "werent they a bag of **** when they came out"

Morris

Mini, Minor, Ital

Very old brand, retro, but the fact that you can still get hold of morris minis and minors they cant be to bad. Morris Ital, didn't they show signs of rust when the dealer delivered it to you?

Riley

Elf? was a mini based car? No real feelings tbh

Rover

Lovely Rover
I wont make a list of the ones on my mind, it would go on forever

Think the preception of the brand is they have made some good stuff and some bad stuff, like Austin but held with higher regard.

Triumph

I've never seen a mint TR7, were they rusty from the factory? The Triumph Acclaim was a rebadged Honda, but that is all I know. The Triumph Stag is a nice car. Don't think this would be seen as a damaged brand.
 

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Austin - Some Bad Old Cars!

Austin-Healey - Who

Jenson - Who

MG - Yeah Baby!

Morris - The wooden cars old men have!

Riley - Who

Rover - Well I do own one!

Triumph - Think my M8s Dad Had a Triumph Bike!
 

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Austin - May have had some revered old cars in it's hey-day, but the 80's put pay to any cred it may have had.

Austin-Healey - Small chrome-edged two seater sports car buzzing around country lanes - tally ho!

Jensen - 60's crime dramas

MG - Sports cars

Morris - Lovejoy

Riley - Mysterious brand name, but to me seems to associate with class. The name itself sounds special - an old English name. It could still pull off something if applied correctly.

Rover - The brand that's been dragged through the hedge backwards. A bit wayward, and not what it once was. May have been more upmarket once upon a time, in the days of the P-series. Could be put back there with the correct range.

Triumph - The only Triumph in my memory is the Acclaim, which is something I'm sure they'd rather forget. Has about as much cred as Austin in my book, but their motorbikes are still good so I hear.
 
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