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TATA send Aria to JLR for 'finishing'

1143 Views 7 Replies 4 Participants Last post by  Ex-MG
A good move by TATA I think:

http://www.livemint.com/2010/09/07004928/Tata-sends-Aria-to-JLR-for-fin.html

It's the one area they always fall down on I think. The Aria:

http://www.priceit.in/wp-content/uploads/2010/06/Tata-Aria1.jpg

To my mind the front end light and grill arrangement look odd. But maybe a Rover version would look better.... I wish :)
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Thinking about it if they raised the interior to Freelander standards and made it look better at the front then this wouldn't sit badly in Land Rover dealers. The paint finish is good and the styling down the side is conventional at worst.
The front end is very american looking and that style goes down well in India too. I would expect a european version to be a little different, just as the Nano Europa looks substantially different to the Indian market version. A body coloured grill in place of chrome would go a long way towards sorting it out. It reminds me somewhat of the Dodge Journey which is a car i like a lot.

This in many ways would be an ideal new Rover, a luxury MPV cum SUV crossover, with some JLR tech thrown in. It would sell very well in America.
Good for Tata but not so good for JLR. Rather than messing around finishing off projects for their parent, their overstretched engineering department would do better to get the XF Estate into production.
Good for Tata but not so good for JLR. Rather than messing around finishing off projects for their parent, their overstretched engineering department would do better to get the XF Estate into production.
Overstretch? TATA are letting them recruit, last I heard they were recruiting another 2,500 people in R&D.
This in many ways would be an ideal new Rover, a luxury MPV cum SUV crossover, with some JLR tech thrown in. It would sell very well in America.
And I actually think that it would be better to make a success of the Rover brand in foreign markets and then worry about the domestic market.
Overstretch? TATA are letting them recruit, last I heard they were recruiting another 2,500 people in R&D.
Indeed....because they are overstretched. There are some huge gaps in Jaguar's line up because they haven't the capacity to get them to production...XF Estate, Coupe and small capacity diesel spring to mind. Jaguar have some succesful products which they are failing to capitalise on. Their competitors would have had numerous variants of a new car on sale withing 6 months....it takes Jaguar 3-4 years.
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