I’m not a die hard fan of any manufacturer, so for me it is a question of what I want and what is available. I think that, if there is a sales shift from Rover to MG, then it more reflects the competition that they face in their respective markets, rather than Rover owners opting for MG’s.
There seem to be more manufacturers, particularly the Asian companies, starting to target the luxury market, and competing directly with Rover and other ‘luxury’ European companies. Ok so many of you will say how much better Rover is, but the fact is that there is an increasing amount of competition, with all the gadgets and gizmos being thrown in, making them harder and harder to differentiate.
Then comes MG, which seem to just have remained faithful to driver enjoyment, not over-burdening the car with ‘driver aid’ gadgetry and over-engineering them like BMW, but instead giving us drivers the raw enjoyment of truly being in control of a vehicle with great handling and feel. Don’t get me wrong, the Asians do make some great sports cars, and if you are a boy racer type they are perfect, that’s their market, but when you move on there isn’t much out there that hasn’t been so heavily developed that the drive is stale before you even start the engine … apart from MG. So maybe I’m the generation that is coming up looking for raw performance with that bit of luxury thrown in, or maybe it’s luxury with performance … either way I have a ZT, and haven’t even considered a Rover.