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Discussion Starter · #1 ·
Ideally i believe that Rover should wait as close as possible to the launch of the new car to reveal details of it, but some sort of dimly lit shot of one angle of the new car might help convince people Rover has the new technology and interesting model developments it needs to survive and indeed regain lost ground. This has become very political and there is a perception that all Rover's technology is completely out dated and that the goverment loan is like throwing good money after bad, as has been the case previously. However if the public are made aware of what this loan could provide a bridge to, it could change public, media and political opinion solidly in favour of the loan and turn the situation around surely?

Plus with all the international media speculation currently the pictures would be beamed into homes all across the country and beyond for free and would be seen by more people than if they were first shown in a car magazine.
 
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