:indiff: American management is unpredictable.
They ruined Oldsmobile some years ago. In the end an Oldsmobile was no Oldsmobile anymore, just a Buick with a different badge, that no one wanted to buy. And the management was wondering about the nosedive of sales. So they dumped this good old brand. Clever. :cus:
GM invented the Saturn brand to compete against the low price Korean cars. So these Saturns had to be very cheap and were poorly build. In other words, they did all they could, to establish a discount brand. Anyway, that didn't help to increase their sales figures as expected.
Now these managers had a brilliant idea. “Hey, we do own Daewoo. Let’s relabel these cars into Chevrolets. Chevrolet is a good brand for cheap cars. And what about our more luxury cars? Which of our brands would fit best, maybe Oldsmobile? No, it's gone. Oh, there is Saturn. Let’s build a quality brand with Saturn.” Clever again. :cus:
Eventually the image of Chevrolet will be ruined shortly, but Saturn has never had a reputation. So what the hell they are thinking? :wtf:
The real problem is that the American motor industry is fixed on costs and prices. They don't bother with quality.
During the last 12 years or so, I met a lot of Americans. Many of them were telling me they won't buy an American car, because of quality(!) issues. So they are going to buy European cars. At least some good news.
:2c:
They ruined Oldsmobile some years ago. In the end an Oldsmobile was no Oldsmobile anymore, just a Buick with a different badge, that no one wanted to buy. And the management was wondering about the nosedive of sales. So they dumped this good old brand. Clever. :cus:
GM invented the Saturn brand to compete against the low price Korean cars. So these Saturns had to be very cheap and were poorly build. In other words, they did all they could, to establish a discount brand. Anyway, that didn't help to increase their sales figures as expected.
Now these managers had a brilliant idea. “Hey, we do own Daewoo. Let’s relabel these cars into Chevrolets. Chevrolet is a good brand for cheap cars. And what about our more luxury cars? Which of our brands would fit best, maybe Oldsmobile? No, it's gone. Oh, there is Saturn. Let’s build a quality brand with Saturn.” Clever again. :cus:
Eventually the image of Chevrolet will be ruined shortly, but Saturn has never had a reputation. So what the hell they are thinking? :wtf:
The real problem is that the American motor industry is fixed on costs and prices. They don't bother with quality.
During the last 12 years or so, I met a lot of Americans. Many of them were telling me they won't buy an American car, because of quality(!) issues. So they are going to buy European cars. At least some good news.
:2c:
