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MINI Park Lane will reopen its doors on 9 December following a £1.75 million investment to create the largest new MINI showroom in the world.

The flagship dealership on London’s Park Lane has quadrupled in size and the multi-level showroom housing 14 MINIs on display will also be the first in the UK to have a bespoke John Cooper Works display area. It is anticipated that MINI Park Lane will sell around 1,200 new and used MINIs in a full year.

MINI Park Lane is one of 40 stand-alone MINI dealerships out of a total network of 152 UK sites. Harry Fairbairn in Irvine has already opened a new £400,000 six-car showroom and H R Owen is scheduled to open a new £1.5 million eight-car showroom at London Heathrow in March 2005.

MINI has already exceeded its 2003 UK sales figure of 40,510 vehicles and in 2004 to date sales of MINI approved used vehicles are up by 60 per cent over the same period. In addition, the number of dedicated MINI sales executives has increased during 2004 by 21 per cent taking the total number across the dealer network to 454
 

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AndyhMG said:
MINI has already exceeded its 2003 UK sales figure of 40,510 vehicles and in 2004 to date sales of MINI approved used vehicles are up by 60 per cent over the same period.
Welll, I'd hope used sales were up - there's more and more of them as time goes by!

Is it just me or is that just a crap attempt at spin?
 

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The flagship dealership on London’s Park Lane has quadrupled in size and the multi-level showroom housing 14 MINIs on display will also be the first in the UK to have a bespoke John Cooper Works display area. It is anticipated that MINI Park Lane will sell around 1,200 new and used MINIs in a full year.
14 of what exactly? Leaving aside the John Cooper Works area, the model range isn't exactly large. One car in either hardtop or softtop with a handful of engine variants. They all look the same anyway!
 
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