The 1920s saw the adoption of the helmeted Viking. Rover's upstanding Viking gave way in due course to his head alone, then logically enough this became the figurehead of a Viking longship. The first Rover to wear the Viking head mascot, and the enamel badge of the black longship ploughing through blue seas, was a 2.0-litre saloon in 1930.
They should use the viking eblem on top spec cars, instead of the viking ship, that would really make them special. The viking head is as striking as the new Jaguar flat besel they use on the front now.
Imagine the viking head on the front of the 75 Vitesse or V8.