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Discussion Starter · #1 ·
GM to take Caddy back in-house

10 May 2007 | Source: just-auto.com editorial team

Despite special models like this Saab-built BLS wagon designed for Europe, and right-hand drive, Caddy sales in the UK have tanked - again

After struggling to establish Cadillac in the UK for the second time in a decade, General Motors is poised to take over distribution in the UK this week.

Saab boss Jon Nash is expected to add Cadillac, Corvette and Hummer to his responsibilities, the key target being to boost Cadillac's dismal sales, particularly to fleets and company car drivers.

"There will be a statement in the next few days, but the details we can't confirm yet," a spokesperson said.

Despite new models like the Saab-built BLS and the 5-series-sized CTS saloon, engineered specifically for right-hand drive, Cadillac has sold only 600 cars since a high profile re-launch in 2004.

In a complex distribution deal with its roots in an abortive Cadillac launch in the mid-90s, GM decided to hand-over European distribution to an independent Dutch company Kroymans, by-passing Vauxhall and Saab.

Kroymans than appointed UK dealer group Pendragon as the UK dealer with plans, as recently as spring last year, for a 19-strong dealer network under the luxury-car Stratstone banner.

However promises for two dealers in Scotland and three in the Midlands, for example, have failed to materialise and two of the dozen dealers — Cheltenham and Swansea — have closed reducing the network to 10.

Unsold stocks of the BLS and CTS are said to be building-up, with 200 to 300 said to be languishing in depots around the country - that's about half of Caddy's total sales in the UK since 2004.

Talks between GM, Kroymans and Pedragon are trying to sort out future responsibilities. One of which is to agree sales targets, which Kroymans couldn't persuade Pendragon to agree to when it signed them up as sole British dealer group back in 2004.

The other is to find a solution to expanding the dealer network.

Sales efforts in the UK have been slowing since late last year when Cadillac & Corvette (UK)'s staff was reduced to a skeleton, key executives having left the company.

At the most recent launch, announcing Hummer's official sale in the UK, Vauxhall managing director Bill Parfitt took the lead as figurehead, fielding press questions and prompting surprise among Cadillac & Corvette (UK) executives.
SOURCE: Just-Auto.com
 

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Discussion Starter · #3 ·
And with only 10 dealers across the country, its hardly surprising that they haven't sold many.
 

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The BLS Estate isn't too bad - I wonder if it'll ever get launched.
Its the Saab 9-3 platform with different sheet metal, and if it drives as well as a Saab 9-3 its a good start, but why would anyone buy one instead of a 9-3? They're no cheaper, there are no dealers, and the brand has virtually no recognition in the UK.

In the USA however Caddy seems to undergoing a resurgance in demand, I was in the US last week and CTS's seemed to be everywhere
 

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Its the Saab 9-3 platform with different sheet metal, and if it drives as well as a Saab 9-3 its a good start, but why would anyone buy one instead of a 9-3? They're no cheaper, there are no dealers, and the brand has virtually no recognition in the UK.

In the USA however Caddy seems to undergoing a resurgance in demand, I was in the US last week and CTS's seemed to be everywhere
Which is why Ford should never launch Lincoln as Lincoln in the UK...
 
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