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Farewell Fiesta name after 30 years?

15 May 2007 | Source: just-auto.com editorial team

Mazda engineered new B2E platform for Ford and launched redesigned 2 at Geneva in March, at least a year ahead of Ford

Mazda engineered new B2E platform for Ford and launched redesigned 2 at Geneva in March, at least a year ahead of Ford's new Fiesta replacement. Global engineering is expected to trim cost of regional variants - 3 sedan versions are currently made

Fiesta, one of the motor industry's longest-running model names, is likely to disappear after more than three decades when Ford unveils its new global supermini late next year.

Although Ford insists that a decision has yet to be made, a company source told just-auto: "There is a strong tide running in favour of changing the name and having a new one for the new car, which is funky and radically different from the current model."

The chances of a name change intensified with Ford investigating three potential new badges and registering a fourth.

Genesis, Isis and Phoenix are being screened for prior corporate claims on them while Ford registered Cuga, arguably to avoid rivals detracting from Cougar last used on the medium-sized US-built coupe.

Comments from senior Ford executives implied that, as one company insider claimed, "Fiesta's name is up for grabs. Some of our younger target audience were not born when the model arrived in 1976 so for them heritage is not an issue."

Richard Parry-Jones, global product development vice president, said: "Certain badges accumulate equity and appreciation of brand name values. Perhaps we should not lightly throw that away."

Stephen O'Dell, European sales and marketing vice president, responded, "We will figure it out. The car makes the name and not the other way round."

Dubbed Project Bobcat in the early 1970s, the Spanish-built Fiesta reached European showrooms in 1976, and was priced at GBP1,856 for a 957cc model in the UK in February the following year. It has attracted more than 12m customers worldwide, 3.2m in Britain.

Its global role will extend to sales of a sedan version in North America, probably from 2009, and production of a similar model in Nanjing, China. Sedan versions of the current model are made in Brazil, and a version with a different body is also made in India, with a variant of that made in China as well.

Ford_India also builds the Ikon, an older four-door variant based on the previous-generation Fiesta.

Ironically, Ford's US arm has recently reverted to a long-standing model name after dropping it. Model year 2007's Ford Five Hundred is this 2008's Taurus.
SOURCE: Just-Auto.com
 

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They forgot to mention the fact that a lot were UK built for most of the past 30 years. I see Ford Changan is going to build a version of the new model.
 

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They forgot to mention the fact that a lot were UK built for most of the past 30 years. I see Ford Changan is going to build a version of the new model.
Yeah ,for me it really seemed to lose something whn they stopped making them at Dagenham.

Shame to lose the name ,although most older Fiesta's are barried as hell these days now they're in the hands of the Chavs.
 

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I would take this news with a huge pinch of salt. They may have changed to Focus for the 1998 Escort replacement but the Escort name was dated and had a poor association with the 1990 onwards cars which on the whole, were rubbish. They were mean to have changed the new Mondeo's name but didn't and that was arguable more in need of change that the Fiesta.
The Fiesta name is very well established and hasn't been tarnashed by any duff versions (OK the 1989 mk3 was a bit crap) and has been constantly successful and popular. I think this is just Ford creating some pretension.
 
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