MG-Rover.org Forums banner
1 - 15 of 15 Posts

·
Registered
Joined
·
11,387 Posts
Discussion Starter · #1 ·
British MG maintaining the status quo in "the economic cold of winter."

http://auto.sohu.com/20081217/n261261909.shtml


Domestic car market for many years the development of high-speed, in 2008 was a bumper harvest this year, but the financial crisis hit, damage to real economy, showed signs of an economic recession, in the festive spirit disappeared without a trace. With the change in the environment, consumers have been wait-and-see macro news, the sharp decline in car sales, inventory backlog in the fast-growing, more pressure on the auto industry in crisis, the car scene, "winter" came suddenly.



Although still brighter future, but how to spend in front of the automobile market, "winter", car manufacturers have become top priority.

In all the major car manufacturers have to keep out the cold hand, as domestic cars on behalf of the Department of the British MG car while maintaining the status quo policy in the face of the automobile market, "the cold of winter." Ask that Grand MG cars were the same strategy? Adhere to the old brand that is the passion and style of movement, the heritage of modern British cars to continue cutting-edge technologies and ideas, continuous improvement and development of distributed everywhere to create a flavor of England's high-performance sedan, the China market in order to create the most pure race car as the goal of England , The MG brand will be carried out in the end the origin of England.

MG car since its inception, almost 100 years. For centuries MG was able to spend all the many crises and hardships and survive in the UK and around the world and enjoyed a high status and numerous honors, both insist on their campaign styles of England, the best cars transmission technology, continuous improvement and development of Inseparable.



England adhere to the campaign style

Speaking of MG sports of England's Grand Style, in fact, carefully tracing should be said that MG is the development of sport in Britain laid the foundation for the style, if there is no MG there can be no England-style sports! From 1924, MG sports car originator - Cecil Kimber • to produce a section of the MG sports car - Old Number One, and then won it in person driving the lands end of the tournament crown, a British official put legend. In future years MG sports car repeatedly broke the world record and become the owner of numerous gold medals, rapid heart beat, which is a classic moment that spring is deep in the hearts of consumers. MG event in the area relentless pursuit of MG, in the field of civilian also not falling behind, with the constant introduction of the classic models, in hot pursuit of the British MG brand has become a consumer fashion and quickly swept Europe and the United States, MG also Gradually become the world's most popular sports car brand. In 1961, the United States Fairbanks driver • Hill (Phil Hill) to drive the "speed king" MG EX 181 and 1500CC created 2000CC level 410.5KM / H world speed record and become the cause of the peak of MG cars. In 1962 the birth of the MG B, while maintaining 18 years of "World Champion sports car sales" of honor, its total sales reached 512,000, is the world's auto development in the history of the section of a much-told tale. The huge success of the MG to put on a dazzling aura, a halo over the MG brand has nurtured the world's largest group of fans and the club owners. They adhere to the MG name and the MG together, and joy. Therefore, we can say without exaggeration to say that England-style sports car is MG style, is the MG name given to the British sports vehicle in a new connotation.



Insist on the best cars of the process

In addition to the MG persist in the English style of movement, as well as the United Kingdom have maintained excellent technology cars. As the saying goes: to buy Japanese cars to buy that tool, select the election of German cars is a machine, and the British-owned vehicle is art. In the British view, his endorsement is a symbol of status, we must see very classic and personalized color. Meilen Huan whether the United States and the appearance of the vehicle, or a comfortable and elegant interior design, or the pursuit of science and technology skills within a reasonable set up, England have a car brand beyond the material itself in the spirit of the leading automobile design . It is precisely because of MG Motors pulse flows in the blood of England, so be it fashion style campaign appearance, class or car engines to provide excellent momentum, as well as a good safety performance of vehicles and a full range of internal configuration, as long as it is from the inside Outside, MG cars for the perfect embodiment of England concept cars and make unremitting efforts. England sophisticated technology to keep cars, making MG cars in Britain become a MG line doing my part.



Development and Innovation

The change is the so-called adhere to the good, good, not to say hard and fast. And the development of innovative concept cars of England is also an important part. The first of today's sports car racing F1, has been a technology leader in the industry and commendable, the number of civilian vehicles in the area are the results of its development and took the lead after the conversion from the use of mature, and 10 of today's F1 team in 6 of the total R & D center and Department are located in the United Kingdom, which we can imagine, the United Kingdom in the automotive industry. Vehicles can not develop without the contribution of Britain, MG Motors as a member of the British car, has inherited the same characteristics. MG Motors were introduced by the CROSS Grand style classic MG 3SW models illustrate the problem, in Britain adhere to the style at the same time there are a lot of innovation, 1.8L engine Scorning This Old its class, advanced CVT gearbox in the same car No one can also arrived, the only two on a number of leading its class. Although the MG vehicle production has been settled in China, but still R & D base is located in the United Kingdom, in order to enable the development of vehicles with the world.

Imagine that while Chinese automobile market has entered a severe winter, but in order to adhere to the England-style sports cars and sophisticated technology to deal with the same ideas, innovation and the development of MG Motors will usher in the Department of the British car improvements.
 

·
Banned
mgf
Joined
·
2,786 Posts
MG car since its inception, almost 100 years. For centuries MG was able to spend all the many crises and hardships and survive in the UK and around the world and enjoyed a high status and numerous honors, both insist on their campaign styles of England, the best cars transmission technology, continuous improvement and development of Inseparable.
Err, one minute it's almost a hundred years, and then centuries..

Brian.
 

·
Registered
Joined
·
11,387 Posts
Discussion Starter · #7 ·
Err, one minute it's almost a hundred years, and then centuries..

Brian.
It should not have had the "s", the translator thought that the word century was plural as it is "a hundred years" which does have an "s"!
 

·
Registered
Joined
·
3,562 Posts
Who would buy a car from a company churning out this incoherent drivel?

I surely would not!
Feel free to find something better to do the translation with, if you can, until then refrain from calling it "incoherant drivel"!

Do you "really" think a company would put something out like that if it makes no sense ?
 

·
Registered
Joined
·
6,361 Posts
I like this bit:

to buy Japanese cars to buy that tool, select the election of German cars is a machine, and the British-owned vehicle is art.
So Japanese cars do the job, German cars are like machines and British cars are an art-form!

Notice it says British-owned. Shoukldn't that be NOT British-owned?:doh:
 

·
Registered
Joined
·
2,734 Posts
Feel free to find something better to do the translation with, if you can, until then refrain from calling it "incoherant drivel"!

Do you "really" think a company would put something out like that if it makes no sense ?
Exactly! Some of the people who bubble up onto this site seem to shoot bullets from the gun of ignorance!
 

·
Registered
Joined
·
11,387 Posts
Discussion Starter · #15 ·
This story is not about MG, they could have used Roewe, Dongfeng or Great Wall pictures, but they selected MG...


Financial crisis struck, a major opportunity for the development of the brands
http://auto.sohu.com/20081219/n261312675.shtml

At the beginning of the financial turmoil from the loans, has gradually evolved into a global economic crisis. In this crisis, our auto companies can not be an exception, with the decline in domestic car sales, the major car brands are a huge pressure.



MG production base


Crisis, a crisis, there is danger, but also organic. It seems to me that this major crisis for the brand, is a big opportunity. Through careful study, the reasons should be no more than the following:

First of all, the crisis is the opportunity to adjust. In fact, even if the crisis has not experienced consecutive years of rapid growth, domestic car brands already exist enormous pressure to adjust in R & D, marketing, product mix, and so on their own domestic brand cars and trucks in Europe and America, etc. There are still some gaps. According to statistics, 21 enterprises to maintain their own brand profitable 5 only domestic brand car industry must be adjusted. The arrival of the crisis is a perfect opportunity to adjust. Can be as energy-saving goal of reducing emissions to adjust product mix; to strengthen the focus on the development of self-adjustment of the structure of technology; to developing the rural market and international market-oriented structural adjustment of the market, while improving, strengthening enterprise management, marketing and so on the basis of ability.



MG production base


Second, the crisis is an opportunity for development. This is divided into two levels: first, the in-house. Domestic brands are able to burn the international brands, to develop their own strength. For example: the Great Wall Motor to invest 4.0 billion to build automotive complementary industries; MG Motors to invest 2.1 billion to start the second phase, the introduction of international technology to build the world's leading automotive production base; Dongfeng Motor's "315 program" are such. Second, foreign. In the international economic crisis, domestic car prices auto industry can make use of international situation is not good, one after another international giant has to sell its assets, to speed up restructuring and mergers and acquisitions, through the purchase of shares was part of the core technologies through the introduction of high-end talent, technology upgrade , The management level. Fast and the international automobile industry to shorten the gap. Acquisition of a century of England MG brand and the Korean Ssangyong brand acquisitions such cases is very useful to try.

Finally, we should also mention that the government is to support the Government's support is strong, independent brands over foreign brands advantage. In the United States Government is still discussing whether or not to save the Detroit Big Three, China's government has introduced investment of as much as 4 trillion of the development plan, which has one of a number of measures to the benefit of car prices, not to mention their own domestic brands, Burn those from international giants, I do not know how many times it's better!



MG


Japanese car prices is to seize the opportunity for the world oil crisis, the rapid rise in the international auto industry, now a similar situation occur again, an excellent opportunity, a golden opportunity, all domestic brands to see how for make the effort.
 
1 - 15 of 15 Posts
Top