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ANOTHER MG-R Marketing Disaster

734 views 2 replies 3 participants last post by  podders 
#1 ·
What do they use for brains? The same stuff as the board of directors probably. I've just seen the new MG ad with the OAPs driving away from the Nursing Home.

Can't they get it into their thick heads that MG and Rover have a huge image problem as being 'old people's cars', and any association as such just goes to re-inforce this image.

They might argue that they want to appeal to 'old people'. But guess what - not even 'old people' want to look old. Why do they think people buy Hair Dye and have facelifts.

The point of advertising is to spend money to INCREASE the appeal of your products, not make them look worse! The only decent advert they've come up with was the ZRs and ZSs playing football (and this probably came from MG-R Engineering). Everything else has been a waste of time and money.

They should have sacked everyone in Sales and Marketing 4 years ago, and replaced them with Cabbage Patch Dolls.
 
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