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Alfa Romeo gets Maserati backing to come to the US

Posted May 7th 2007 7:35AM by Jonathon Ramsey

In a move that makes sense, instead of Alfa Romeo needing to develop its own dealer network, Maserati dealers will be expected to sell Alfas in a couple years' time.

Fiat CEO Sergio Marchionne said Maserati will be in the black again this year, after 17 years in a red sea. With its new gearbox and new GranTurismo, Maserati is planning to more than double its sales by 2011, moving 12,000 cars per year. Analysts, though, put that number at 8,000 max. Regardless, more Maseratis on the road means more clout for the marque, and Alfa could take advantage of the momentum to help its own case. According to an analyst, Alfa sales are expected to reach 8,000 by 2015. First up will probably be the 8C Competizione perhaps in 2008, then the 159 sedan and Brera coupe in 2009.
SOURCE: Autoblog
 

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Makes sense really as it will a huge boost for Alfa to have the association with Maserati plus reduce the cost of setting up in the US. I only hope that Alfa don't cock it up and damage Maserati in any way. I think the Alfa and Maserati ranges complement each other very well so I'm confident it will work.
 

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The Brera could not fail in the US. It is stunning to look at, great to drive, incredibly well built and a pleasure to own. The only downside is the fuel consumption but they need not worry too much about that over there!
 
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