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Thu, Jan 22nd 2004

In 1922, Cecil Kimber (1888-1945) was appointed to the post of General Manager for Morris Garages, the sales division of Morris cars. Kimber was a car enthusiast who had already worked for several companies in the motor industry. He was particularly keen on sports cars, and had considerable design flair, able to produce eye catching body styles. He had also accumulated solid experience in engineering, factory management, and the commercial and business side of the motor trade.

It was Kimber’s idea to begin to produce a line of special bodied cars on Morris chassis. He was later to state that he saw an opportunity in the market for a car that was ten per cent better than the standard product, but which would sell at a fifty per cent higher price. He took an ordinary Morris Cowley chassis and had it fitted with a light open two-seater body of distinctly sporting lines, and in 1924 he commissioned the Coventry firm Carbodies to produce sports two- and four-seater bodies for the Morris chassis.

For the first time, these cars were sold as MGs and the famous octagonal badge began to feature in advertisements. At £395 the four-seater with the 14hp Morris Oxford engine was an elegant vehicle, with the body panels partly in polished aluminium offset by wheel discs. At the time, a four seater standard Morris Oxford cost £285 and the similarly bodied 12hp Cowley as little as £195!

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Fri, Jul 11th 2003

ROVER – RESERVED AND REFINED BRITISH SALOON CARS

The Rover brand has always been at the heart of Britain’s motor industry, from 1904 to the present day. The products that bear the name Rover are perceived as quintessentially British. Reliable and timeless designs flourishing on innovative engineering and style.

Towards the end of the 19th century, the city of Coventry had become the capital of the British cycle industry. ...

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Sun, Sep 9th 2001

MG Rover Holdings Limited is an independent, medium-sized, British-owned company with 6,500 employees. From its Longbridge International Headquarters in Birmingham, at the core of the UK’s engineering and manufacturing heartlands, the company engineers, produces, and markets cars that proudly carry the MG and Rover brands. It also owns Powertrain Limited, which produces engines and transmissions for K series petrol engines for Rover, MG, Land Rover, Lotus and many other companies.

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Sun, Sep 9th 2001

The early history of the MG Rover Group reflects the way the British motor industry in developed in the early 1900’s. As many people tried their hands at manufacturing vehicles at this time, a wide range of independent vehicle manufacturers emerged. The majority of these lasted only a few years or were quickly taken over by other companies.

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Sun, Sep 9th 2001

The Rover brand has always been at the heart of Britain’s motor industry from 1904 until today. The products that bear the name Rover are quintessentially British - reliable and timeless designs flourishing on innovative engineering.

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Sun, Sep 9th 2001

The Longbridge site is one of Britain’s largest car factories and has one of the most complex and fascinating histories. Unlike the vast majority of Britain’s factories, Longbridge has survived many turbulent years, experiencing many major successes and milestones, but is now playing an increasingly significant and innovative role in the UK manufacturing industry.

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Sun, Sep 9th 2001

William Morris could be considered one of the founding fathers of the British motor industry. Beginning his career in Oxford in the 1890’s as a cycle mechanic, he later branched out into the new motor trade and by 1910 had established himself as the proprietor of the Morris Garages, Oxford’s leading car dealer. Three years later he was to fulfil his ambition of becoming a motor manufacturer when the first Morris car went into production at Cowley, near Oxford.

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Sun, Sep 9th 2001

The Rover mascot began its life as an innocent pun on the most famous rovers of all - the Vikings. As the word ‘Rover’ means ‘wanderer’ or ‘seafarer’, a Viking mascot was considered apt for the Rover company.

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Sun, Sep 9th 2001

During the tumultuous days leading up to the sale of the Rover Group in May 2000, the manufacturing and logistics staff at Longbridge were suddenly given 48 hours to answer the most extraordinary question they had ever been asked.
"Can we move Rover 75 production from Oxford to Longbridge?"

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